Starting from your Vision, define a preliminary Abstract of your project, to be used for Communication and Community Engagement.
Create, with stakeholders, a shared and clear identity of the space and its community. Then, design a Brand identity and its core values.
Snowball effect engagement and nurturing your first followers: in order to disseminate your idea and find new relevant stakeholders, ask each participant to recommend others from their network, and nurture your first followers to set the base for the creation of a movement.
Once you have a clearer idea of your audience set a tone to communicate on different channels (social media, newsletter, press releases) to differentiate them and show different aspects of your initiative.