Build Your Community
A roadmap and a set of open and accessible tools to grow a community of committed actors.
Starting from your Vision, define a preliminary Abstract of your project, to be used for Communication and Community Engagement.
Create, with stakeholders, a shared and clear identity of the space and its community. Then, design a Brand identity and its core values.
Snowball effect engagement and nurturing your first followers: in order to disseminate your idea and find new relevant stakeholders, ask each participant to recommend others from their network, and nurture your first followers to set the base for the creation of a movement.
Once you have a clearer idea of your audience set a tone to communicate on different channels (social media, newsletter, press releases) to differentiate them and show different aspects of your initiative.
You can start redacting a first draft of Business Model (BM), following these easy steps.
At this stage not everything can be defined yet.
Start pre-defining your Value proposition, Target audience, Resources, Activities, Partners, Channels, Customer relationships.
Don’t worry if you cannot fill all the boxes or if something is still unclear! Keep in mind that this is an iterative process: you will improve and refine your BM in the following project phases, using this first draft as a starting tool to share your idea with peers and community.
If you want to engage members in governance and get real participation you have to define clear roles and functions.
First ask yourself some basic questions:
The answers to these questions will guide you in defining your approach to governance.
Then you have to structure your organization. Some aspects to be taken into consideration are:
Based on these elements you will be able to define the actual rules that will govern your activities.
That could include a presidency, a board of directors, an advisory board, rules about voting, rules about membership,a code of ethics, as well as other internal structures and regulations.
You can use the Community Toolkit Governance map to define these elements.
For more information and inspiration about this topic check Governance: an introduction by Co-ops UK and Sociocracy 3.0 | Effective Collaboration At Any Scale
Legislation about business forms varies depending on the country.
Parameters you need to take into consideration:
If you want to found a cooperative enterprise you can count on the support of local federations to navigate the legal aspects and access to training and facilitations. Have a look at the list of members of Cooperatives Europe to find an organisation near you.